Would Netflix Buy What You’re Selling? Nailing your brand’s pitch.
“Save the Cat” is not a book on advertising or branding. It’s not even in the realm of marketing per se. It’s a playbook for aspiring screenwriters by Blake Snyder, famous in its own right. But long before Snyder ventures into the step-by-steps of crafting pages of Spielbergian brilliance…he presents an important challenge: to articulate […]
Content Efficiency in Pet Marketing: The Fat Anthem
People are scaling back. Those who bought premium dog formulas are researching CostCo diets. People who bought CostCo diets are looking into autoshipping retail brands online to cash in on that extra 5%. No surprise to anyone, these shopping behaviors directly impact brand budgets and even agency performance and structure. As marketers, we all are […]
