Vet’s Best offers pet-friendly wellness solutions made with the highest-quality plant-based ingredients. The client requested a handful of educational social videos. Through our partnership, we answered the ask with a more robust suite of modular, thumb-stopping content glued together by the “Nature Academy” concept – posing an all-natural Bill Nye type in the woods with a whiteboard. One shoot, six educational ecomm videos and an STV spot later, we reached some enviable Amazon stats – and the start of a long-running series.