Doggie Dailies – Messaging Strategy

Distinct Storytelling in Cluttered Supplement Space

Doggie Dailies had done a complete packaging refresh. Now it was time to reintroduce the brand with a story that positioned them as the daily supplement your dog needs for the ultimate wellness. The result? A celebration of those little wins dog owners and their dogs share throughout the day – from fitting in a quick run, hitting a deadline to offering them their Doggie Dailies for their little wins to wellness.

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