Graybar Connected Building Solutions empower building owners and operators to integrated connected technologies that drive critical efficiencies. The pitch for the offering is somewhat complex with a lot of moving parts and pieces. To equip the sales team with a quick, clean pitch – we created a live-action, motion-graphics-driven video tool that broke down the Connected Buildings Solution by bringing their target audience on a visual tour that demonstrated the opportunity with relevant examples and highly engaging visuals. The result? An immersive, simple selling story made personal by our Graybar rep to combat some of the competitor’s more fast-moving, product-centric storytelling at the time.