A strategic process from Sapphire

Speed is no longer a barrier to vision.

The bottleneck was never the thinking. It was the time it took to produce it. That constraint is gone, which leaves only the question of whether you know where you’re going.

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The Wayfinder route: Sightline in week one, Waypoints in week two, Roadmap in week three Where you are 1 SIGHTLINE Week 1 2 WAYPOINTS Week 2 3 ROADMAP Week 3 Where you’re going
The process

Three moves from where you are to where you’re going.

One week per move. Each one ends in a deliverable your team can act on.

  1. You can’t plot a course without knowing your position.

    A clear-eyed read of where the brand actually stands today: what’s working, what’s leaking, and what nobody in the category has claimed yet.

    What we get into

    • Category position and competitive set
    • Message audit across touchpoints
    • Channel performance and spend
    • Who is actually buying, and why
    • Identity and asset consistency
    • Whitespace nobody has claimed
    Deliverable The Sightline findings document

    One evidence-based version of reality your leadership team can agree on. Use it to settle the internal debates before a dollar of spend is committed.

    Part 1 Sightline Week one Five business days

  2. Ambition without milestones is just a mood.

    We set the major markers between today and the goal, then force the harder conversation about which one comes first and what waits.

    What we get into

    • Where the business needs to be
    • Which milestone comes first
    • Success criteria for each marker
    • Segment and audience priorities
    • Capability gaps to close
    • Timing, sequence and dependencies
    Deliverable The Waypoints milestone map

    A yardstick you can hold any work against. Use it to run quarterly planning, and to say no to the things that don’t move a marker.

    Part 2 Waypoints Week two Five business days

  3. The next ninety days, decided before they start.

    Not a task list. The small number of decisions that set the quarter: what changes, who runs it, what it costs, and what you’ll judge it by.

    What we get into

    • Marketing partners and tech stack
    • Key strategic priorities
    • Tactical hunches worth testing
    • Content production priorities
    • Budget analysis and allocation
    • Measurement benchmarks and goals
    Deliverable The 90-day action plan

    A quarter’s worth of decisions already made. Use it to restructure partners, defend the budget, and give the team a benchmark to hit before the next planning cycle.

    Part 3 Roadmap Week three Five business days
The outcome

You leave with a plan you can run yourself, or hand to us to execute.

01
Sightline
Where you are
02
Waypoints
Where you’re going
03
Roadmap
Your next 90 days
Then the plan is yours: two ways to run it Three weeks, start to finish
Run it yourself

The deliverable stands on its own. Brief your team, your freelancers or your incumbent agency straight off it.

Run it with Sapphire

We execute against the roadmap we built. Scoped separately: a second decision, not a condition of this one.

Investment

$5,000.

The complete Wayfinder process. All three phases. All deliverables.

Fixed fee. No retainer required. Execution scoped separately if you want us to run it.

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What’s included
SightlineFull audit + findings document
WaypointsMilestone map with success criteria
Roadmap90-day action plan with benchmarks
Start the route

Let’s plot your first waypoint.

Tell us where the brand is today and where it needs to be. We’ll set up a short call to scope your three weeks.

hello@sapphireagency.co(314) 402-3407

We are an independent pet & agriculture marketing firm based out of St. Louis.

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