Vegetables are a tough business. Volatile markets. Changing demands. So when you’ve got seed that’s consistently delivering top performance 8+ years straight and counting, you keep that good thing growing. Our job then was to help tell the story of innovation that never stopped performing. The only problem? Though many growers plant these varieties, they don’t always know it’s Seminis behind them. “Seasoned Vegetables” became more than just a campaign. It was a celebration of time-proven varieties with a reputation for performance. For both national executions and regionally targeted ones, each communication was capped with the empowering mantra to “keep delivering” not only to celebrate the tenacity of the growers themselves – but also to celebrate the Seminis promise to arm them with seed that would help them deliver over and over again. Sapphire functioned as a sidecar to the brand team helping to creatively concept and construct the campaign itself and direct additional video and media partners to ensure a uniform execution across all touchpoints: whether that be a lobby-length stretch of storytelling windows to field day storyboards to video and programmatic ads, right down to trade publications. 

All to do the varieties, and the growers, justice.