The enemy of art. Hint: It’s not limitation.
I want your brief to feel impossible. If the answer’s obvious, then you probably haven’t gone deep enough to identify the right problem. In fact, most briefs I’ve been handed (unintentionally) have a solution where a problem belongs. While that sounds like a win for creatives everywhere, it’s a dangerous convenience and at the center […]
Mmm… Consumption Autonomy
I remember giving advice once to a writer when they were first starting out (this writer is thriving by their own merit and one of my favorites I’ve had the pleasure of working with just as an aside). The advice though was to avoid the thesaurus at the outset of creative exploration. Focus more on […]
Don’t Self-Edit Yourself Short
Don’t self-edit yourself short. In creative, one of the earliest and hardest lessons we must learn is to think, write and create freely unafraid of making mistakes. Not just “be dangerous.” Be careless with language and wild with logic. Go on tangents. Wander through the wilderness that is your brain. It’s not easy at first, […]
